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As well as your own list of tip-readers and potential customers, Email Marketing can also cover advertising on email newsletters or follow-up emails to your own customers.

While you could include these other wider definitions, most people, when talking about Email Marketing, are mainly using the term to describe building a list with a view to growing reader loyalty and making sales.

Benefits: 
Cost Savings Quick Response Cycles
Generates Revenues
Popular Medium 
Effective Medium
Results are Measurable
Builds Customer Relations